Table of Contents for Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, available from the Library of
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: Incorporating the latest thinking and developments from both academia and industry, this Strategic Brand Management: Building, Measuring, and Managing Brand Equity describes how Procter & Gamble has boldly innovated their marketing programs, how Benetton has mismanaged their brand equity, how American Express has attempted to revitalize their brand, and how the Body Shop built a strong brand without advertising. Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on Click Download or Read Online Button to get Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition ebook. Please Note: There is a membership site you can get UNLIMITED BOOKS, ALL IN ONE PLACE.
Gratis verzending, Slim studeren. Studystore.nl Keller, K.L. (1998) Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, Upper Saddle River. has been cited by the following article: TITLE: Reimaging Ethiopia through Destination Branding.
Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity.
Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity.
It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. 2017-02-16 · DOWNLOAD Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Koop Strategic Brand Management: Building, Measuring and Managing Brand Equity van Keller, Kevin met ISBN 9781292314990. Gratis verzending, Slim studeren.
Showing all editions for 'Strategic brand management : building, measuring, and managing brand equity' Sort by: Format; All Formats (131) Book (15) Print book (116) eBook (15) Refine Your Search; Year. 2020 (11) 2013 (27) 2008 (27) 2003 (21) 1998 (16) Show
263- Referenslitteratur. Författare/red: Kevin Lane Keller. Titel: Strategic Brand Management: Building, Measuring, and Managing Brand. Equity. Tourism Studies BA (B), Customer-based Brand Development for Tourism Industry, 7,5 Brand Management: Building, Measuring, and Managing Brand Equity Measuring the effect of esport sponsorships on brand equity and purchase Strategic Brand Management: Building, Measuring and Managing Brand Equity.
ISBN-13:978-0134892498. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies. Strategic Brand Management: Building, Measuring, and Managing Brand Equity Kevin Lane Keller , M. G. Parameswaran , Isaac Jacob Pearson , 2011 - Brand name products - 695 pages
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies. Strategic brand management : building, measuring, and managing brand equity. Kevin Lane Keller.
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See all formats and editions. Hide other formats and editions. 2021-02-27 · Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions ― and thus improving the long-term profitability of specific brand strategies. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Strategic Brand Management: Building, Measuring and Managing Brand Equity, 1998, Kevin Lane Keller, 0131201158, 9780131201156, Prentice Hall, 1998 DOWNLOAD http://bit.ly/1e7HctI http://goo.gl/RJ4Jw http://www.barnesandnoble.com/s/?store=book&keyword=Strategic+Brand+Management%3A+Building%2C+Measuring+and+Managing+Brand+Equity Strategic Building, Measuring, and Managing Brand Equity o lydk School'®f iyslciess Colleg PEARSON Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.
Keller, Kevin Lane (2003) Strategic brand management building, measuring and
av F Wrede · 2007 — relevant brand equity dimensions for prospective business students are awareness Strategic Brand Management: Building, Measuring, and Managing Brand
Keller. K.L. Strategic Brand Management: Building, Measuring, and Managing.
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Showing all editions for 'Strategic brand management : building, measuring, and managing brand equity' Sort by: Format; All Formats (131) Book (15) Print book (116) eBook (15) Refine Your Search; Year. 2020 (11) 2013 (27) 2008 (27) 2003 (21) 1998 (16) Show
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.